Privacy Policy

Effective Date: July 20, 2026
Last Updated: July 20, 2026

Privacy Policy

Welcome to Adreflow, a premium coffee brand owned and operated by Yanova Enterprises LLP ("Adreflow", "Company", "we", "our", or "us").

Your privacy is important to us. We are committed to collecting, using, storing, and protecting your personal information responsibly and transparently. This Privacy Policy explains how we collect your information, why we collect it, how we use it, and the choices available to you when you visit our website, purchase our products, subscribe to our services, communicate with us, or otherwise interact with Adreflow.

This Privacy Policy has been prepared in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (where applicable), the Information Technology Act, 2000, and other relevant regulations governing electronic commerce and personal data protection.

By accessing or using www.adreflow.com, creating an account, placing an order, subscribing to our communications, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue use of our website and services.

1. Introduction

At Adreflow, trust is one of our core values. We believe that protecting your personal information is just as important as delivering exceptional products and customer experiences.

Whenever you interact with Adreflow, whether by browsing our website, placing an order, subscribing to newsletters, contacting customer support, participating in promotions, or engaging with us on social media, we may collect certain information that helps us provide our services effectively.

We collect only the information reasonably necessary to:

Process and deliver your orders.
Improve your shopping experience.
Provide customer support.
Maintain website security.
Personalize your experience.
Comply with applicable legal obligations.
Communicate with you regarding products, offers, and services (where permitted).

We do not sell your personal information to third parties.

We strive to collect only the minimum information necessary for legitimate business purposes and to handle your information with appropriate safeguards.

2. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set forth below:

Account

A registered customer profile created on our website that enables you to place orders, manage personal information, and access certain features.

Company

Yanova Enterprises LLP, the owner and operator of the Adreflow brand.

Small text files placed on your device that help improve website functionality, remember preferences, analyze website traffic, and enhance user experience.

Customer

Any individual or organization that purchases products from Adreflow or uses our website.

Device

Any internet-connected device including computers, laptops, smartphones, tablets, or similar electronic devices used to access our website.

Personal Information

Information that identifies or can reasonably identify an individual, including but not limited to:

Name
Address
Email address
Phone number
Billing information
Shipping information
IP address
Device identifiers
Purchase history

Products

Coffee, beverage products, accessories, merchandise, subscriptions, gift items, and any other goods sold under the Adreflow brand.

Services

All products, digital services, subscriptions, customer support, promotions, and website functionality offered by Adreflow.

Website

The official Adreflow website located at www.adreflow.com, together with any associated webpages, applications, or online services operated by Yanova Enterprises LLP.

User

Any individual who accesses or uses our website, regardless of whether a purchase is made.

3. Scope of this Privacy Policy

This Privacy Policy applies to information collected through:

The Adreflow website.
Mobile browsers.
Customer accounts.
Online purchases.
Newsletter subscriptions.
Promotional campaigns.
Customer support interactions.
Social media communications initiated with Adreflow.
Surveys, contests, giveaways, and promotional events organized by Adreflow.

This Privacy Policy also applies to purchases made through our official online channels where this Privacy Policy is referenced.

This Privacy Policy does not apply to information collected by independent third-party websites, online marketplaces, payment gateways, logistics providers, or social media platforms that maintain their own privacy policies. We encourage you to review the privacy practices of those third parties before sharing your information with them.

4. Our Privacy Principles

Our approach to privacy is guided by the following principles:

Transparency

We clearly explain what information we collect and how it is used.

Purpose Limitation

We collect personal information only for specified, legitimate, and necessary business purposes.

Data Minimization

We collect only the information reasonably required to provide our services and comply with legal obligations.

Security

We implement appropriate administrative, technical, and organizational measures designed to protect your information against unauthorized access, disclosure, alteration, or destruction.

Customer Control

Where applicable, you may review, update, correct, or request deletion of your personal information, subject to legal and operational requirements.

Accountability

We regularly review our privacy practices and strive to comply with applicable data protection laws and industry best practices.

5. Information We Collect

To provide our products and services effectively, Adreflow may collect various categories of information depending on how you interact with us. We collect information directly from you, automatically through your use of our website, and in certain circumstances from trusted third-party service providers.

5.1 Information You Provide Directly

When you create an account, place an order, subscribe to our newsletters, contact customer support, participate in promotions, or otherwise interact with us, you may voluntarily provide personal information, including:

Full name
Email address
Mobile or telephone number
Billing address
Shipping address
City, State, Postal Code, and Country
Company name (where applicable)
GSTIN (for business purchases, if applicable)
Date of birth (only where voluntarily provided, such as for promotional campaigns)
Account login credentials
Communication preferences
Product reviews or feedback
Responses to surveys or questionnaires
Customer support inquiries and correspondence

Providing certain information is necessary for us to process and fulfil your orders. Failure to provide mandatory information may prevent us from providing some or all of our services.

5.2 Order and Transaction Information

When you purchase products from Adreflow, we collect information relating to your transactions, including:

Products ordered
Quantity purchased
Order value
Invoice details
Discounts and promotional codes used
Delivery preferences
Shipping method selected
Order history
Transaction status
Refunds, replacements, or cancellations

This information enables us to process your orders, maintain transaction records, comply with tax regulations, and provide customer support.

5.3 Payment Information

To facilitate secure online payments, Adreflow partners with reputable third-party payment service providers. While we receive confirmation of successful transactions, we do not store your complete credit card, debit card, UPI PIN, CVV, internet banking credentials, or other sensitive payment authentication data on our servers.

Depending on the payment method used, payment processors may collect:

Payment instrument details
Billing information
Transaction identifiers
Payment confirmation status

Such information is governed by the privacy policies and security standards of the respective payment service providers.

5.4 Account Information

If you register an account with Adreflow, we may maintain:

Username
Encrypted password
Saved addresses
Wishlist
Saved preferences
Purchase history
Reward points or loyalty information (if applicable)
Subscription status
Communication preferences

You are responsible for maintaining the confidentiality of your login credentials.

5.5 Device and Technical Information

When you access our website, certain information may be collected automatically to help us improve website functionality, security, and performance.

This may include:

IP address
Browser type and version
Operating system
Device type
Screen resolution
Language preferences
Time zone
Referring website
Pages visited
Time spent on pages
Clickstream information
Date and time of access
Device identifiers
Error logs
Website performance metrics

This information is generally collected automatically using cookies and similar technologies.

5.6 Cookies and Similar Technologies

Our website uses cookies, web beacons, pixels, local storage technologies, and similar tools to:

Remember user preferences
Improve website performance
Maintain shopping cart sessions
Analyze visitor behaviour
Measure marketing effectiveness
Personalize content
Enhance security
Prevent fraud

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality. Additional information is provided in Section 8 of this Privacy Policy.

5.7 Marketing Preferences

If you choose to receive marketing communications, we may maintain records relating to:

Newsletter subscriptions
Promotional campaign participation
Product preferences
Email engagement
SMS preferences
WhatsApp communication preferences (where applicable)
Contest entries
Giveaway participation
Loyalty program participation

You may withdraw your consent for marketing communications at any time by using the unsubscribe link provided in our communications or by contacting us directly.

5.8 Customer Support Information

When you contact Adreflow for assistance, we may collect information relating to:

Customer inquiries
Complaint details
Product issues
Replacement requests
Refund requests
Support tickets
Email correspondence
Chat conversations
Call records (where applicable)
Photographs voluntarily submitted for damaged products

This information helps us improve our customer service and resolve issues efficiently.

5.9 Social Media Interactions

If you interact with Adreflow through social media platforms, including by commenting on our posts, tagging our accounts, participating in campaigns, or sending direct messages, we may collect information that you voluntarily choose to make available to us.

Your interactions on third-party social media platforms remain subject to the privacy policies and terms of those respective platforms.

5.10 Information We Do Not Intentionally Collect

Adreflow does not intentionally collect or request:

Sensitive personal information unless required by law or voluntarily provided for a specific purpose.
Government-issued identity documents for routine purchases.
Biometric information.
Health records.
Financial passwords.
Credit or debit card PINs.
CVV numbers.
UPI PINs.
One-time passwords (OTPs).
Passwords to third-party accounts.

Customers should never share such confidential information with Adreflow through email, chat, telephone, or any other communication channel.

6. How We Collect Information

We collect information through a variety of lawful methods to ensure a seamless and secure customer experience.

6.1 Information Provided by You

We collect information when you:

Create an account.
Place an order.
Subscribe to newsletters.
Contact customer support.
Participate in surveys.
Enter contests or promotions.
Submit reviews or ratings.
Join our subscription programs.
Communicate with us through email, telephone, WhatsApp, or social media.

6.2 Information Collected Automatically

When you visit our website, certain information is collected automatically using technologies such as cookies, analytics tools, server logs, and device identifiers. This helps us understand website performance, identify technical issues, enhance security, and improve the overall user experience.

6.3 Information from Third Parties

We may receive limited information from trusted third-party partners, including payment processors, logistics providers, marketplace platforms, analytics services, marketing partners, fraud prevention services, and customer support tools, where necessary to fulfil orders, provide services, or protect against fraudulent activity. We require such partners to handle your information in accordance with applicable laws and contractual obligations.

7. How We Use Your Information

Adreflow uses your information solely for legitimate business purposes. These include:

Processing and fulfilling orders.
Delivering products.
Managing customer accounts.
Responding to inquiries and support requests.
Sending order confirmations and shipment updates.
Processing payments and refunds.
Preventing fraud and unauthorized transactions.
Improving website functionality and user experience.
Conducting analytics and performance measurement.
Personalizing product recommendations and content.
Administering promotions, contests, and loyalty programs.
Sending marketing communications where you have consented or where otherwise permitted by law.
Complying with legal, regulatory, tax, and accounting obligations.
Protecting the rights, property, and safety of Adreflow, our customers, and the public.

We process your personal information only to the extent necessary for these purposes and in accordance with applicable law.

8. Cookies & Similar Technologies

Adreflow uses cookies and similar technologies to enhance your browsing experience, improve website performance, understand customer preferences, personalize content, and maintain the security of our online services.

Cookies are small text files stored on your device when you visit our website. They allow our systems to recognize your browser, remember your preferences, and provide certain website functionalities.

Depending on your browser settings and applicable laws, we may request your consent before placing certain non-essential cookies on your device.

8.1 Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the operation of our website and cannot be disabled through our systems.

They help us:

Maintain secure user sessions
Enable shopping cart functionality
Process online orders
Authenticate user accounts
Protect against fraudulent activity
Remember essential security settings

Without these cookies, certain features of our website may not function properly.

B. Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website so that we can continually improve our products and services.

They may collect information such as:

Pages visited
Time spent on pages
Navigation paths
Device type
Browser type
Website loading speed
Error messages
Geographic region (non-precise)
Referral sources

The information collected through analytics cookies is generally aggregated and does not directly identify individual users.

C. Functional Cookies
Functional cookies allow our website to remember choices you make, providing a more personalized experience.

Examples include:

Preferred language
Region selection
Saved shopping cart
Login preferences
Previously viewed products
Wishlist information
Accessibility settings

D. Marketing and Advertising Cookies
With your consent, marketing cookies may be used to:

Display relevant advertisements
Measure advertising effectiveness
Limit repetitive advertisements
Understand campaign performance
Deliver personalized promotional content

These cookies may be placed by Adreflow or trusted advertising partners.

8.2 Managing Cookies
Most web browsers allow you to:

View stored cookies
Delete cookies
Block cookies
Restrict third-party cookies
Receive notifications before cookies are stored

Please note that disabling cookies may affect certain website functionalities, including checkout, account login, saved preferences, and personalized recommendations.

8.3 Third-Party Analytics
Adreflow may use trusted analytics and performance measurement services to better understand website usage and customer behaviour.

These services may use cookies or similar technologies to collect information regarding website interactions.

Examples may include:

Website analytics tools
Advertising measurement tools
Heat mapping tools
Customer behaviour analytics
Conversion tracking services

Such providers process information in accordance with their own privacy policies and contractual obligations with Adreflow.

9. Marketing Communications

Adreflow believes marketing communications should be relevant, respectful, and sent only in accordance with your preferences and applicable laws.

We may send promotional communications relating to:

New product launches
Seasonal collections
Limited edition products
Promotional offers
Exclusive discounts
Loyalty rewards
Subscription updates
Educational coffee content
Brewing guides
Company announcements
Surveys
Customer feedback requests

9.1 Communication Channels

Depending on your preferences, we may communicate through:

Email
SMS
WhatsApp
Telephone (where appropriate)
Push notifications (if applicable)
Social media advertisements
Website notifications

9.2 Consent

Where required by applicable law, we will obtain your consent before sending promotional communications.

You may withdraw your consent at any time without affecting your ability to purchase products from Adreflow.

9.3 Opt-Out

You may unsubscribe from promotional communications by:

Clicking the "Unsubscribe" link included in marketing emails.
Updating your communication preferences in your account settings (if available).
Contacting our customer support team.
Replying "STOP" where applicable for SMS or WhatsApp communications.

Please note that even if you opt out of marketing communications, we may still send important transactional communications relating to:

Order confirmations
Shipping updates
Payment confirmations
Refund notifications
Account security alerts
Important changes to our policies or services

These communications are necessary for the administration of your account and purchases.

10. Sharing of Your Information

Adreflow values your trust and does not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We share your information only where necessary to operate our business, fulfil your orders, comply with legal obligations, or protect our legitimate interests.

10.1 Service Providers

We may share limited personal information with trusted third-party service providers who perform services on our behalf.

These may include:

Payment gateway providers
Courier and logistics companies
Warehousing and fulfilment partners
Cloud hosting providers
Website hosting services
Customer support platforms
Email communication providers
SMS and WhatsApp communication services
Marketing agencies
Analytics providers
Fraud detection services
Professional advisors, auditors, and consultants

These providers are contractually required to process personal information only for the purposes specified by Adreflow and to maintain appropriate security measures.

10.2 Payment Processing

Payments made through our website are processed by secure third-party payment service providers.

Depending on your selected payment method, payment processors may collect information necessary to authorize and complete your transaction.

Adreflow does not store complete payment card details, CVV numbers, UPI PINs, internet banking passwords, or other sensitive authentication credentials.

10.3 Logistics and Delivery Partners

To deliver your orders, we may share information such as:

Name
Delivery address
Mobile number
Order number
Package details
Delivery instructions (if provided)

This information is used solely for fulfilling your order and providing shipment updates.

10.4 Marketplace Orders

If you purchase Adreflow products through third-party marketplaces such as Amazon, Flipkart, Instamart, Zepto, or other authorised sales channels, your information may also be processed by those platforms in accordance with their respective privacy policies.

Adreflow receives only the information necessary to fulfil your order, provide customer support, and comply with legal obligations.

10.5 Legal Compliance

We may disclose personal information where required or permitted by law, including to:

Courts of competent jurisdiction
Government authorities
Regulatory agencies
Law enforcement authorities
Tax authorities
Consumer dispute resolution bodies

Such disclosures will be limited to what is reasonably necessary to comply with legal obligations or to protect our legal rights.

10.6 Business Transfers

If Adreflow undergoes a merger, acquisition, restructuring, financing, sale of assets, or other corporate transaction, customer information may be transferred as part of that transaction, subject to appropriate confidentiality obligations and applicable law.

Customers will be notified where required by law if such a transfer materially affects the processing of their personal information.

11. Third-Party Service Providers

To operate efficiently, Adreflow relies on carefully selected third-party service providers.

These providers may assist us with:

Website hosting
Payment processing
Order fulfilment
Warehousing
Shipping
Customer support
Email communications
Marketing automation
Website analytics
Security monitoring
Fraud prevention
Cloud storage
Accounting and auditing

We make reasonable efforts to engage service providers that maintain appropriate privacy and security standards. However, each provider operates under its own terms and privacy practices. We encourage you to review their policies where relevant.

12. Payment Security

Adreflow is committed to protecting the security of online transactions.

All payments made through our website are processed using secure payment gateways that employ industry-standard encryption and security measures. While we facilitate secure transactions, payment processing is handled by independent payment service providers, and we do not store sensitive payment authentication data such as full card numbers, CVV codes, UPI PINs, or banking passwords.

Customers are encouraged to safeguard their payment credentials and report any suspected fraudulent activity immediately to their payment provider and, where relevant, to Adreflow.

13. Data Security

Adreflow is committed to protecting the confidentiality, integrity, and availability of your personal information. We implement reasonable administrative, technical, and organizational safeguards designed to protect your information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Our security measures may include:

Secure Socket Layer (SSL) or equivalent encryption for data transmitted through our website.
Access controls restricting personal information to authorized personnel who require it to perform their duties.
Password protection and authentication mechanisms for user accounts.
Firewalls, malware protection, and routine security monitoring.
Regular software updates and security patches.
Secure third-party payment gateways for processing transactions.
Employee awareness and confidentiality obligations regarding personal information.

While we strive to use commercially reasonable measures to safeguard your information, no method of electronic transmission or electronic storage is completely secure. Accordingly, Adreflow cannot guarantee absolute security. You are also responsible for maintaining the confidentiality of your account credentials and for promptly notifying us of any unauthorized use of your account.

14. Data Retention

We retain personal information only for as long as it is reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce our agreements, or protect our legitimate business interests.

The retention period may vary depending on the nature of the information and the purpose for which it was collected.

For example:

Information Category

Typical Retention Purpose

Customer account information

While your account remains active and for a reasonable period thereafter, unless deletion is requested and legally permissible.

Order and transaction records

To comply with accounting, taxation, audit, and legal requirements.

Customer support communications

To resolve disputes, improve service quality, and maintain support history.

Marketing preferences

Until you withdraw consent or unsubscribe.

Website analytics

Aggregated or anonymized data may be retained for business analysis and service improvement.

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable law and our internal data retention practices.

15. Your Rights

Subject to applicable law, you may have certain rights regarding your personal information.

These may include the right to:

15.1 Access

Request confirmation of whether we process your personal information and, where appropriate, obtain access to that information.

15.2 Correction

Request correction of inaccurate, incomplete, or outdated personal information maintained by Adreflow.

15.3 Deletion

Request deletion of your personal information where:

it is no longer necessary for the purposes for which it was collected,
you withdraw consent (where processing is based on consent),
or where deletion is otherwise required by applicable law.

Certain information may be retained where required by law or for legitimate business purposes, including compliance with tax, accounting, fraud prevention, or dispute resolution requirements.

15.4 Withdrawal of Consent

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing undertaken before the withdrawal.

15.5 Marketing Preferences

You may opt out of promotional communications at any time by using the unsubscribe mechanism provided in our communications or by contacting us.

15.6 Account Management

Where available, you may update certain account information directly through your customer account.

15.7 Exercising Your Rights

Requests relating to your personal information may be submitted using the contact details provided at the end of this Privacy Policy. We may request reasonable verification of identity before processing such requests to protect your privacy and security.

16. Children's Privacy

Adreflow's website and services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

We do not knowingly collect personal information from children without appropriate legal authorization.

If we become aware that personal information has been collected from a child in circumstances where such collection is not permitted, we will take reasonable steps to delete the information from our records as required by applicable law.

Parents or legal guardians who believe that a child has provided personal information to Adreflow may contact us using the details provided below.

17. International Data Transfers

At present, Adreflow primarily operates within India. However, certain technology providers, cloud hosting services, analytics providers, communication platforms, or payment processors engaged by us may process information in jurisdictions outside India.

Where personal information is transferred across borders, we will take reasonable steps to ensure that such transfers are carried out in accordance with applicable legal requirements and appropriate contractual or technical safeguards.

By using our website and services, you acknowledge that such processing may occur where necessary for the operation of our business.

18. Third-Party Websites

Our website may contain links to third-party websites, applications, or services for your convenience.

These third-party platforms operate independently of Adreflow and maintain their own privacy policies, terms, and practices.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing any personal information.

19. Changes to this Privacy Policy

Adreflow may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, technology, or services.

Whenever material changes are made, the "Last Updated" date at the beginning of this Privacy Policy will be revised.

Where required by applicable law, we will provide appropriate notice of significant changes through our website or by other reasonable means.

Your continued use of our website or services after any updates become effective constitutes your acknowledgment of the revised Privacy Policy.

20. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the processing of your personal information,

please contact us:

Yanova Enterprises LLP
Brand: Adreflow
Website: www.adreflow.com
Email: info@adreflow.com

You may also use the contact form available on our website for privacy-related inquiries.

21. Grievance Officer

In accordance with applicable Indian laws, including the Information Technology Act, 2000 and other applicable regulations, Adreflow has designated a Grievance Officer to address concerns relating to the processing of personal information.

Grievance Officer
Yanova Enterprises LLP
Email: info@yanovaglobal.com

We aim to acknowledge privacy-related complaints within a reasonable period and resolve them in accordance with applicable legal requirements.

22. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Mumbai, Maharashtra, India, unless otherwise required by applicable law.

23. Severability

If any provision of this Privacy Policy is held to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

24. Entire Privacy Policy

This Privacy Policy constitutes the complete understanding between Adreflow and users regarding the collection, use, disclosure, and protection of personal information through our website and services. It supersedes any prior privacy statements relating to the same subject matter.

Document Control

Document Title: Privacy Policy
Version: 1.0
Effective Date: 20 July 2026
Last Updated: 20 July 2026
Owner: Yanova Enterprises LLP (Adreflow)